Prohibited and Restricted Campaigns Policy

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This policy tells Brands what they can and cannot promote through VYBE. It is part of our Terms of Service and works alongside our Community Guidelines and Ad Disclosure Guidelines.

• Prohibited means you cannot run a Campaign for it on VYBE.
• Restricted means you can run a Campaign only if you meet the conditions listed and VYBE has approved it in writing before you publish.

These rules apply to the product or service being promoted, to the Campaign brief, and to the Content Creators make for you. They apply in addition to US federal and state law and the rules of the social platform where the Content is posted. When those are stricter, follow them.

1. Why we have these rules

• Creators post under their own names. Promoting a risky or illegal product can expose them to legal and reputational harm.
• Some products are illegal to advertise, or can only be advertised to adults, or with specific warnings.
• Instagram, TikTok and YouTube restrict many of these categories. Content that breaks their rules can get a Creator's account restricted.
• VYBE is not an advertising agency and does not review your claims in advance. You are responsible for your product, your brief and your claims.

2. How we enforce this policy

• When you publish a Campaign, you tick a box confirming: "This Campaign follows the Prohibited Campaigns Policy, and I will not select or exclude Creators based on race, religion, sex, sexual orientation, gender identity, age, disability or national origin." We record the version of this policy you confirmed and the time.
• You cannot publish a Campaign in a prohibited category (section 3).
• Restricted categories need our approval first. If your Campaign falls in a restricted category (section 4), you must mark it so. To get approval, email support@vybe-co.com before publishing, describing the product, the claims you will ask Creators to make and, where relevant, your licence or proof of compliance. If we approve, our staff record the approval on your Campaign or brand and you can then publish. Without an approval, the Platform will not publish a Campaign marked as restricted.
• VYBE staff review Campaigns published in the last 7 days. Our systems also flag briefs that contain certain objectionable terms for staff review. We may pause, unpublish or remove any Campaign, cancel Collaborations, and restrict or close your account if you break this policy. If we remove your Campaign, we tell you why. See section 12 of the Community Guidelines.
• Creators can report a Campaign using the Report option on the Campaign, through vybe-co.com/report or at safety@vybe-co.com, and can decline any Campaign without penalty.

3. Prohibited categories

4. Restricted categories

4.1 Alcohol

Alcohol is prohibited (section 3). We do not offer a restricted route for alcohol Campaigns.

4.2 Health, wellness, beauty and supplements

Allowed with these limits:

• No disease claims. Content must not say or imply that a product diagnoses, treats, cures, mitigates or prevents any disease, including mental health conditions.
• Substantiation. Any health, safety, efficacy, weight-loss or "clinically proven" claim must be backed by competent and reliable scientific evidence that you hold before the Campaign starts. Give Creators the claims they may make; Creators must not invent their own.
• Weight loss and body image: no specific weight-loss amounts or timeframes, no before-and-after images that are misleading or not typical, and no content that encourages unhealthy eating.
• Results must be typical. If a Creator describes their results, the brief must not ask them to exaggerate. If results are not typical, the Content must say what people can generally expect.
• Supplements and products with health claims, medical devices, telehealth and cosmetic procedures (for example injectables, laser treatments) are restricted: they require VYBE approval before publishing (section 2) and must comply with state licensing and advertising rules.
• Prescription medicines are prohibited (section 3).

4.3 Licensed financial products

Mainstream financial products from licensed providers (for example bank accounts, payment apps, budgeting tools, insurance) are restricted and require VYBE approval before publishing (section 2). Content must not promise returns or earnings, and must include any disclosures federal and state law require. High-risk finance and crypto are prohibited (section 3).

4.4 Contests, giveaways and sweepstakes

Allowed if you, the Brand, run the promotion and are responsible for it. You must publish official rules, follow federal and state law (including any "no purchase necessary" and state registration or bonding rules), and follow the social platform's promotion rules. Creators must disclose the connection with you, and entrants must be 18 or older.

4.5 Dating, relationship and social apps

Restricted. Allowed only for mainstream services for adults, with no sexual content and VYBE approval before publishing (section 2).

4.6 Other regulated products

Products that need a license, registration or warning label to sell or advertise (for example pet medicines, pesticides, regulated chemicals, or age-restricted products not listed above) are restricted and require VYBE approval before publishing (section 2), and proof of compliance on request.

4.7 Campaigns that ship products to Creators

[DRAFT — counsel] Everything in section 3 is prohibited for shipping too. In addition, you must not ship: loose or spare lithium batteries or power banks; devices with a battery over 100 Wh, e-bikes or scooters; aerosols other than personal-care products; perishable or refrigerated food; live plants or animals; anything needing dry ice; or any item your carrier will not accept. Devices with built-in batteries, perfume, nail polish and personal-care aerosols are allowed only if you ship them as your carrier's hazardous-materials rules require. Cosmetics, food and supplements must be sealed, unexpired, in retail packaging and labelled as the law requires (supplements still need approval under section 4.2). Children's products need a Children's Product Certificate, and no one under 18 may appear in the Content. You must never make a product depend on a positive opinion. See Brand Terms section 2.6.

5. Rules for every Campaign

Whatever the category:

• Your claims must be true and substantiated. Do not ask Creators to make claims you cannot support.
• Do not ask Creators to hide the paid relationship.
• Do not ask Creators to pose as ordinary customers or to post reviews of your product on other sites as if they were independent.
• Do not ask for Content that breaks the social platform's rules.
• Do not select or reject Creators based on protected characteristics (see section 5 of the Community Guidelines).

6. Not sure?

Email support@vybe-co.com before publishing. If a category is not listed and you are unsure, treat it as restricted and ask.

United States only. Campaigns on VYBE target the United States. You are responsible for complying with federal law and the law of every state where your product is sold or promoted.